Bobbi Brown has launched a new mascara, the ‘Eye Opening Mascara’, a mascara with a true #OMG, wow effect. She sure knows how to sell it, talk about creating high expectations…
HOW IT WORKS High Definition Unique volumizing powders, combined with Kaolin Clay and Carnauba and mineral waxes make the mascara creamy but buildable, giving immediate and dramatic volume and increased length and thickness with just one coat—no clumping allowed.
Enhanced Applicator The revolutionary jumbo brush fans and pushes lashes up and out, while the rich, carbon-black formula intensely thickens, curls and lifts lashes from root to tip for the ultimate eye opening effect. Lashes are instantly lifted, doubled and defined for a full bodied, false lash effectno curler required.
Lasting Results An exceptional blend of pigment enhancing Polymeric Resins and Acacia Senegal Gum, a natural binding agent, work together to maintain the lash’s heightened curl, while resisting flaking and smudging for up to eight hours. Removes easily with warm water or cleanser
HOW TO APPLY Starting at the base of lash line, brush through lashes to the tips. Continue to layer until desired drama is achieved—no need to curl, twirl or wiggle.
I have to use a waterproof mascara to get my short & straight Asian lashes to hold a bit of a curl. The brush of most mascara’s are just too much for me. They give me too much product, which I hate, because I always end up making a mess. The new Bobbi Brown Eye Opening mascara looks like it’s definitely worth a try, with a brush that has tons of soft bristles.It looks like a brush that can give volume but hasn’t got a gigantic brush with those plastics a lot of mascara’s seem to have. I’m definitely adding this to my beauty wishlist!
Available: January 2016 at all Bobbi Brown Cosmetics Counters and for all Dutch Beauty lovers:
Will you be trying out the Eye Opening mascara?
What is your holy grail mascara? Please tell me in the comments!